The BA (Hons) Business Management (Marketing) with Foundation Year is designed for students who want to develop the skills, confidence, and industry knowledge needed to build a successful career in marketing and business management.

The integrated Foundation Year provides the perfect starting point for students who may need additional academic support before progressing to degree-level study. Whether you’re returning to education after a break or do not currently meet the standard university entry requirements, this pathway helps you build the study skills and confidence needed for success.

Develop Modern Marketing & Business Skills

After completing your Foundation Year, you’ll move on to explore the core areas of modern business management and marketing. The course combines practical business knowledge with both traditional and digital marketing strategies, helping you understand how organisations operate, grow, and connect with customers in today’s competitive marketplace.

What You’ll Study

Throughout the programme, you’ll explore topics including:

• Digital Marketing
• Marketing Strategy & Planning
• Branding & Communications
• Consumer Behaviour
• Business Innovation & Transformation
• Social Media Marketing
• Managing People & Organisations
• Business Operations & Leadership
• Ethical & Professional Marketing Practices
  
  

You’ll gain both theoretical understanding and practical insight into how successful marketing campaigns and business strategies are developed and managed.

Industry-Relevant Learning

This course has been developed with input from leading organisations and industry researchers to ensure your learning reflects the latest developments and trends in marketing and business management.

By studying modern marketing tools, digital strategies, and business transformation techniques, you’ll graduate with highly relevant skills that employers actively look for in today’s workplace.

Professional Qualifications Included

Upon successful completion of the course, you will receive:

• BA (Hons) Business Management (Marketing)
• Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM)
• Certified Digital Marketing Associate qualification from the Digital Marketing Institute (DMI)
• IOEE Professional Diploma in Enterprise & Entrepreneurship
  
  

These additional qualifications help strengthen your professional profile and enhance your future career opportunities within the marketing and business sectors.

Career Opportunities

Graduates from this programme may pursue careers in areas such as:

• Digital Marketing
• Brand Management
• Social Media Marketing
• Marketing Communications
• Business Development
• Advertising & Content Marketing
• Sales & Customer Engagement
• Entrepreneurship & Business Management
  
  

Why Choose This Course?

• Foundation Year included for additional academic support
• Learn both business management and modern marketing strategies
• Develop practical digital marketing and communication skills
• Study industry-relevant tools and marketing techniques
• Gain additional professional qualifications from CIM and DMI
• Learn about ethical and professional marketing practices
• Prepare for careers across marketing, business, branding, and entrepreneurship sectors