Step into the exciting world of fashion business with the BA (Hons) Fashion Management and Marketing degree. Designed for ambitious students who want to combine creativity with business strategy, this course helps you develop the knowledge, practical skills, and industry insight needed to succeed in today’s fast-moving fashion industry.

From fashion branding and digital marketing to merchandising and business management, the programme prepares you for a wide range of career opportunities across the global fashion sector.

Develop Fashion Business & Marketing Expertise

Throughout the course, you’ll explore the commercial and creative sides of the fashion industry while building an understanding of how successful fashion brands are developed, marketed, and managed.

You’ll study key areas including:

• Fashion Marketing & Branding
• Fashion Buying & Merchandising
• Trend Forecasting
• Public Relations & Fashion Communication
• Consumer Behaviour
• Fashion Business Strategy
• Digital Fashion Marketing
• Retail & Brand Management
  
  

The programme combines strategic business knowledge with creative thinking to help you understand the evolving world of fashion and consumer trends.

Industry-Focused Learning

With a strong emphasis on practical and real-world learning, you’ll work on live projects and industry-inspired briefs that reflect current challenges and trends within the fashion sector.

This hands-on approach helps you develop valuable skills in:

• Presentation & Pitching
• Creative Communication
• Campaign Planning
• Brand Development
• Strategic Thinking
• Problem Solving & Collaboration
  
  

You’ll gain practical experience that helps prepare you for the demands of the modern fashion industry.

Learn from Industry Professionals

The course is taught by tutors with active industry experience and professional connections across the fashion and creative industries. Their knowledge and insights ensure your learning stays aligned with current industry trends, technologies, and practices.

Foundation Pathway Available

If you do not currently meet the standard entry requirements, you can begin your studies through the Foundation in Design and Creative Business (Level 3).

This pathway helps you develop:

• Academic & Research Skills
• Communication & Digital Literacy
• Creative Thinking & Problem Solving
• Portfolio Development
• Industry Awareness
  
  

The Foundation Year prepares you for progression onto the full undergraduate degree with greater confidence and readiness.

Career Opportunities

Graduates from this course may pursue careers in areas such as:

• Fashion Marketing
• Brand Management
• Fashion Buying & Merchandising
• Public Relations (PR)
• Event Planning
• Digital Marketing
• Fashion Retail Management
• Creative Brand Strategy
  
  

Why Choose This Course?

• Combine fashion creativity with business and marketing strategy
• Learn about branding, merchandising, PR, and digital marketing
• Work on live briefs and real-world fashion projects
• Develop presentation, pitching, and communication skills
• Learn from tutors with active industry experience
• Explore current fashion trends and consumer behaviour
• Build practical and professional industry-ready skills
• Foundation pathway available for additional academic and creative support