The BSc (Hons) Digital Marketing with Foundation Year is designed for students who want to build a successful future in one of the world’s fastest-growing industries. Whether you’re new to higher education, returning to study after a break, or looking to strengthen your academic foundation before starting a full degree, this course provides the perfect pathway into the exciting world of digital marketing.

Digital marketing plays a vital role in modern businesses, helping organisations connect with customers, build brands, and drive growth through online platforms. This degree has been developed to help you gain the creative, strategic, and technical skills needed to succeed in today’s digital-first business environment.

Foundation Year Support

The integrated Foundation Year helps you develop the academic confidence and study skills required for university-level learning. You’ll receive additional support and guidance while building a strong foundation in business, communication, and digital concepts before progressing to the full degree programme.

What You’ll Study

Throughout the course, you’ll explore key areas of modern digital marketing, including:

• Social Media Marketing
• Search Engine Optimisation (SEO)
• Content Marketing
• Digital Advertising & PPC
• Branding & Consumer Behaviour
• Marketing Strategy
• Data Analytics & Reporting
• Email Marketing
• Website & Campaign Management
  
  
  

You’ll gain both theoretical knowledge and practical experience, helping you understand how successful digital marketing campaigns are created and managed across different industries.

Practical & Career-Focused Learning

One of the key strengths of this programme is its focus on vocational and hands-on learning. Assessments are designed around real-world business scenarios, allowing you to apply your skills in practical marketing situations.

You may work on projects such as:

• Creating Social Media Campaigns
• Developing Marketing Strategies
• Analysing Consumer Data
• Pitching Digital Campaign Ideas
• Building Brand Awareness Plans

The course also includes an internship opportunity during Level 5 studies, helping you gain valuable industry experience while building your professional confidence.

Industry Recognition

This programme is accredited by the Digital Marketing Institute (DMI), providing additional professional recognition within the digital marketing industry.

The university is also working towards accreditation from the Chartered Institute of Marketing (CIM), further strengthening the course’s industry relevance and professional credibility.

Learn with a Global Perspective

The course combines international case studies, practical industry insights, and support from experienced professionals to help you understand how digital marketing works across different industries, cultures, and global markets.

Why Choose This Course?

• Foundation Year included for additional academic support
• Learn practical, industry-focused digital marketing skills
• Develop experience through real-world projects and assessments
• Internship opportunity included during your studies
• DMI accredited programme
• Industry-focused curriculum aligned with modern marketing trends
• Gain knowledge in SEO, social media, branding, analytics, and advertising
• Excellent preparation for careers in digital marketing, branding, content creation, and online business growth